Social media is a great way to get real estate leads, but there are other ways. First, it’s important to know how your potential customers use social media so that you can tailor your marketing efforts accordingly. For example, if you’re targeting millennials who are renters, you might want to focus on Facebook and Instagram; if you’re selling houses in a rural area that doesn’t have many people online, then Twitter might be a better choice. But how can you use social media to get more leads? This guide will discuss how and why social media can be an invaluable tool in your lead-generation arsenal.
Social media marketing can help real estate agents attract buyers and sellers.
Whether you’ve been in the real estate business for 30 years or your first time closing a deal, social media marketing can help you capture buyers’ and sellers’ attention. It allows you to promote your brand in a genuine way, which will make your clients feel like they know you. Social media offers endless opportunities to promote your listings and services—and even better: it’s free!
Understand your target real estate market.
The first step is understanding your target market. What are their interests? What are they talking about? Where do they hang out online? What social media platforms do they use most often? Once you know this information, you can start creating content that appeals to them and builds trust. You can also use this information to create ads that will show up in their feeds.
Once you know what your target market likes, what content will resonate with them, and where they spend their time online, it’s time to create an action plan. When you create a plan for using social media to generate leads, include which platforms you’ll use, how much time you’ll invest daily or weekly, and what kind of content you want to create (blog posts? videos?). In addition, include other details that need addressing before you start sharing links on sites like Facebook and Twitter.
Select the right platforms.
The best social media platforms for real estate are the ones that your audience is on. For example, if your target demographic is young adults, you likely want to be on Instagram and Tiktok. On the other hand, if your target demographic is baby boomers, then Facebook might be a better option.
The other thing to remember is that you have to spend time on social media. You must do more than post once a week and expect results. You must post regularly and engage with others on the platform to build trust and credibility with your potential customers.
Let’s take a look at some of the best social media sites for real estate agents:
1. Facebook
2. Twitter
3. LinkedIn
4. Instagram
5. Tiktok
Build a content strategy.
Start with a content strategy. Before you go on Twitter or Facebook, decide what content you’ll post. You can share video clips from recent matches, photos from off-the-field events (like meet and greets), or even general commentary about sports culture or current events related to your industry or brand. Once you have a plan in place, stick with it! Consistency is key in social media marketing — if people see that they can always expect updates from your company, they’ll be more likely to follow along with their feeds on Facebook and Twitter.
Know where your audience is and engage them there.
Establish a social media calendar.
Social media is constantly changing and evolving. Therefore, you need to make sure that you are always up-to-date with the latest trends and strategies. To do this, create a calendar outlining your social media posts for each week, month, or quarter. This will help ensure that you are posting content consistently and regularly so that potential buyers see your listings when they search online on their phones or computers.
Post valuable content. If all you do is a post about yourself and how great you are, people will want to avoid following you or engaging with your posts. So instead, focus on providing helpful information that people will want to read — such as tips for homeownership or insights into the local market — rather than just promoting yourself.
Use hashtags effectively. Hashtags allow users to find relevant posts by searching for specific words or phrases.
Publish content consistently.
Publishing content consistently is the best way to use social media for your real estate business. You should post new content on Facebook, Twitter, and LinkedIn daily. The more frequently you post, the more likely you will be able to generate leads from your social media platforms.
In addition to posting content regularly, you should spend time interacting with your followers on each platform. You can do this by responding to comments and questions from followers or by posting questions that encourage engagement between you and others on your audience list.
Use paid advertising to expand your reach.
If you’re using social media solely for branding purposes, organic reach will be limited by the fact that not everyone in the world has heard of you yet. Paid advertising can help expand your reach quickly and easily, so long as you know where your target audience hangs out online. For example, suppose people who live in the area where you want to sell homes are active on Facebook and Twitter. In that case, these platforms will be great for reaching them organically — but if they’re active on Instagram or Pinterest instead (or even niche sites like Houzz), then those would be better options for paid ads.
Create a lead capture on your Facebook page to collect leads and email addresses.
When you want someone to take action, you must make it easy. This is precisely what a lead capture is all about: making it as simple as possible for your potential clients to give you their contact information.
A lead capture allows people visiting your Facebook page to enter their email addresses or phone number into a form already on the page. You can also add other fields, like first name and city, so all the information from a single visitor will be stored in one place.
To set up lead capture, go into Facebook Ads Manager>Campaigns>Custom Audiences, then choose “Create Custom Audience” from the dropdown menu at the top of the screen.
Follow these steps:
- Create Your Custom Audience: Name this audience something descriptive like “Real Estate Leads” or “Leads from My Website” since we’re going to use this specific list later on when making ads targeting these people via retargeting (we’ll talk more about this later). Then click Create and Save!
- Add Relevant Interests and Demographics: To reach more people interested in your business, you can create a custom audience from a list of Instagram users. To do this, check “Interested in real estate” under Interests and all age ranges except 50+, then choose Local Businesses from the categories list.
Use Instagram to show off your local area through beautiful photos.
If you want to use Instagram for marketing your local area, it’s crucial to understand how hashtags work. Hashtags are terms preceded by a pound sign (#) that allow users to find posts related to the same topic more easily.
For example, if you post a photo of your lawn in the spring and add multiple hashtags like #spring #springtime #grass #gardening, people searching those terms will be more likely to see your post on their feeds.
There are some guidelines for choosing the best hashtags for posting photos:
- Make sure they’re relevant—don’t use a hashtag that doesn’t make sense with what you’re posting! For example, don’t tag all your vacation photos as “vacation.” Instead, pick something specific about each location or event you went to (like “Paris,” “London,” etc.). This will help get customers and followers interested in following along on future trips with you.
Use video to share information you have about your community or neighborhood.
It’s a great way to share information you have about your community or neighborhood. For example, show people what they can do here if you’re selling a home in an area with many parks, schools, and restaurants nearby. If there’s something unique about the location of your house (like it overlooks a river or has beautiful views), make that clear too! Videos can help buyers understand why they should move into your neighborhood instead of someone else’s—and they’ll keep coming back when they want more information on homes for sale in those areas.
Share helpful tips and tricks for homeowners on YouTube.
- Share helpful tips and tricks for homeowners on YouTube.
- Keep your audience wanting more by regularly posting new content to the channel. This will give you an excuse to reach out to your audience and ask them what they’d like to see in future videos—it’s a great way to get feedback from your target market!
- Remember that video content should be entertaining, fun, educational, inspirational, and informative — but never boring!
Social media can help you express your personality and showcase properties you have listed.
Social media marketing is not just a way to connect with your audience and grow your business. Instead, it’s an opportunity to showcase your style, create a brand, share information about the market and build relationships with potential buyers or sellers.
When you’re a real estate agent, it’s important to get your audience to know you. And real estate social media marketing is the perfect way to do that.
Bottom Line
Congratulations! You’ve made it to the end of this blog. Now that you’re equipped with everything you need to know about using social media to get real estate leads, it’s time to get out there and try it for yourself!
You have a lot of options when it comes to using social media as a real estate agent. We hope that by reading this guide, you’ll have a better sense of which platform(s) will work best for your business—and how best to use them.
